Cases > On-Screen Eye Tracking
The following case summary is based on a written interview with the authors. What is your thesis about? As online marketing and advertising have increased in popularity in recent decades, methods have also been developed to reduce consumers’ recognition ability…. Continue Reading →
Purpose The purpose of this research was to study millennial consumers’ attention to online advertisements published by streetwear companies on social media. The aim was to investigate differences between consumers’ attention to familiar products and unfamiliar products. Three hypotheses were… Continue Reading →
Introduction As the use of mobile devices is increasing and the use of laptops and computers is decreasing it is becoming more important to design for better web usability across platforms. The established design principles for web design provide guidelines… Continue Reading →
Introduction In this paper we have chosen to study three aspects of the shopping experience online – navigation, product image and product information, to examine if, and how, the shopping experience online needs to improve in the fashion retail industry…. Continue Reading →
Introduction The technical society we live in is in a constant state of advancement and we are continually introduced to new innovative ways of mediating information through. Today, plenty of media channels exist, for organizations to use when they strive… Continue Reading →
Background In relation to other forms of ads, banner is one of the most appreciated ones. However, phenomena such as banner blindness and ad blocking has evolved, which prevents viewers from embracing the advertisement and act on it. The purpose… Continue Reading →
Purpose of the Study During this eye tracking study the focus was on the differences between luxury fashion advertisements and fast fashion advertisements and how consumers perceive them. According to the literature research, fast fashion consumers focus on rational information… Continue Reading →
Summary The primary focus lays in exploring the consumer behaviour and observing the possible ways how to improve and most effectively visually communicate a product through company’s webpage. The project aims to address current fashion market, where competitive advantage in… Continue Reading →
Summary The aim of this research is to analyse consumer behaviour when looking at print advertisements. The research is based on an article by Rayner, Miller and Rotello (2008) proposing that a foreknown goal of a viewer when looking at… Continue Reading →
The primary focus lays in exploring the consumer behaviour and observing the possible ways how to improve and most effectively visually communicate a product through company’s webpage. The project aims to address current fashion market, where competitive advantage in a… Continue Reading →
Research questions The study has its origins in the idea of how events and web shops can encourage each other to increase sales without taking each other out. Questions that the study seeks answers to are: How does the customer… Continue Reading →
About the study The study examined how 36 women between the ages of 19-57 shop for home textile products online. The study was conducted in February 2014. The respondents were instructed to visit a predetermined website to complete a purchase… Continue Reading →
Summary The study examines how female consumers shop for home textile products online that are perceived by many as difficult and / or complex to buy. The report reports on the results of eye tracking and interviews with the aim… Continue Reading →