Environmental Eye Tracking
Our eye tracking glasses are designed to measure eye movements in the real world. It is connected wireless with a live view so that the researcher can observe the test subject in any real world environment. The test person can feel comfortable and act naturally anywhere in the real world with the glasses on.
Environmental eye tracking was used in these cases:
- How do people choose their next IKEA kitchen?
- Mobile phone usage while shopping at IKEA
- Preventing shoplifting through store environment design
- What sales sign is the most effective?